Zumba TIME! LET'S PARTY LIKE THERE IS NO TOMORROW


Zumba was founded in 1998 by Pérez inCali, Colombia. Pérez, an aerobics instructor, forgot to bring his regular music to his aerobics class. He happened to havecassette tapesof Latin dance music—salsa and merengue—and danced to them instead, which Pérez later taught as "Rumbacize".[3][4]In 2001, Pérez partnered withAlberto Perlmanand Alberto Aghion, and the trio released a series of fitness videos sold viainfomercial.[5]Insight Venture Partnersand the Raine Group made an investment in 2012.[6][7]The company expanded into class instruction and by 2015, according to Perlman, there were 14 million Zumba students in 186 countries.[8]

The word "Zumba" is aneologismthat was expressly created as abrand name.[9]The original name was "Rumbacize", a combination ofrumba(a Spanish word "party" and various dances) andJazzercize.[10][11]

Choreography

Zumba choreography is composed using all or some of the sixteen core steps. There are four basic rhythms:salsa,reggaeton,merengueandcumbia,[12]and each basic rhythm has four core steps.[13]